7-Eleven's Vcom kiosk advertising provider Cyphermint has joined B2B advertising and media exchange operator Ad Interchange to sell ad space on 7- Eleven's Vcom kiosks nationwide using the online
exchange to extend their sales reach. The Vcom kiosks found at 1,000 7-Eleven convenience stores nationwide have been registered with the Ad Interchange Exchange to facilitate advertising placement
on these self-service terminals. Ad Interchange offers the advertising industry an online business-to-business exchange where advertisers, ad agencies, and media providers can conduct advertisement
buying and selling transactions online and with improved efficiency over more traditional practices. Now, the Vcom ad space is available for booking in media planning campaigns through the Ad
Interchange Exchange, thus broadening Vcom's sales reach and making the buying process more efficient for advertisers and ad agencies.