Engage: BDR, a Los Angeles-based digital advertising agency, was chosen Monday to represent SodaHead's inventory in real-time. SodaHead is an LA polling, opinion, and news community.
Engage: BDR operates the "First Impression real-time bidding platform", which allows advertisers to target online and mobile inventory in real time. According to SodaHead’s Co-founder Jason Feffer, the company believes that adding this new platform to its inventory will not only increase profits, but provide a better experience for its advertisers.
“SodaHead is excited about the revenue opportunity by providing our available premium inventory to the growing number of advertisers on the First Impression platform,” Feffer said. “Together with engage:BDR, we are providing advertisers with transparency, creative controls and ultimately brand protection through our available site-specific premium inventory.”