Interpublic Dumps TNS, Signals Retreat From Research Business

  • December 2, 2003
Interpublic Group, the parent of Initiative Media, Universal McCann and several full-service agencies, Monday said it sold its stake of 11.7 million shares in U.K.-based marketing and media researcher Taylor Nelson Sofres. Interpublic acquired the shares when it sold its NFO WorldGroup unit to TNS in July for $400 million in cash and $25 million in TNS stock.
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