Around the Net
Are We Drowning In Ads?
- Los Angeles Times, Tuesday, July 10, 2012 11:21 AM
If you haven’t noticed (and we’re sure you have), ads are increasingly encroaching on consumers’ space. “It's a rare prime-time show that isn't marred by a promotional
animation constantly cavorting at the bottom of the screen,” Michael Hiltzik writes in the Los Angeles Times. “American newspapers have moved ads from their demure inside-page ghettos to
the front page or even wrap-around enclosures … ads take over your computer screen until you click to drive them off … floaters seem to follow your line of sight so you can't peek around
them.” Yes, advertisers are wising up to the fact that consumers are very good at ignoring their messages -- and responding accordingly. Whether marketers are overplaying their hand in the
process, however, Hiltzik wonders.
Definitely. There have been so many studies done showing that users have "tunnel vision" when it comes to display ads.
Keeping on top of trends and constant optimization and split testing is the only way to succeed in capturing the users' attention.
That's certainly a top priority here at Tightrope and definitely one of the foundations for our vast success in monetization.