Commentary

Rovio Tops Social Video Brand for Week; More Fun Social Video Stats

I love numbers. I love statistics. I love any and all benchmarks for online video. Digital advertising is a business that’s differentiated by its ability to adroitly measure virtually any aspect of a campaign, a brand, a trend. So if you dig charts too, then bookmark SocialBakers.com, a social monitoring service that measures which brands are ticking up on YouTube, Facebook, Twitter, Google+ and other social sharing venues on a daily, weekly, or monthly basis.

For instance, SocialBakers tracking will inform you that Rovio, the makers of "Angry Birds," is the top channel gainer on YouTube for the week, followed by Gillette Brasil, Disney-Pixar, Google Chrome and Sony Music India. The top three also mirror the channel gainers for the month. You can click through and track each brand’s respective rise of late in subscribers, video views and channel views.

Users can also learn which brands are percolating on a particular day, such as Ethiopian Satellite Television, Life’s for Sharing, and AT&T rising yesterday.

SocialBakers.com is one of those user-friendly services that’s worth checking out. Whether you have access to more refined metrics or not, it’s a smart way to easily eyeball who’s hot and who’s not from a branding perspective in video. The service could even be used to follow which brands benefit most from their Olympics advertising, ReelSEO suggests. If you’re following the presidential election, you can compare which candidates are rising or falling in video. 

And if tracking branded videos is your cup of tea, be sure to also add Visible Measures to the mix, since it regularly charts popular viral video ads as well as brands in video. 

Next story loading loading..