Well, if you read PJ Bednarksi's "VidBlog" Wednesday, you already know this publication is in transition. In fact, this is the last edition of "VidBlog" -- and Online Video Daily, for that matter -- before MediaPost integrates its video coverage into a new daily omnibus covering all digital media and platforms: Digital News Daily. What makes video different than the rest of that mix, is it isn't a medium or a platform, but a media content format or experience. As a result, it's also been one that's been hard for the industry to categorize or define. A good example of …
In what could be a case of digital video ad marketplace role reversal, TV is taking share from digital, albeit over-the-top. That's the conclusion of equities researchers at BMO Capital Markets. It reports that OTT ad spending is on track to rise 300% this year.
I'm fairly certain streaming video will do well without me. But it has a trust issue it better resolve, for viewers and advertisers.
Tenor will use its Emotional Graph to show advertisers that its GIFs keyboard can grab a customer exactly when they're hooked on a feeling.
Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see as many when they're streaming.
Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled.
Pranks after the Manchester terrorist attack are a new sad low. Balancing the good and bad of social media and video shouldn't be a close call.
At the annual J.P. Morgan Global Technology, Media and Telecom Conference this week, AT&T's CEO ruminated on a future in which it will offer viewers short--maybe 20 minute long--versions of "Game of Thrones" and other big series.
Every month, Facebook considers nearly 54,0000 cases of suspected revenge porn or sexual extortion, says a new story from the Guardian.com.
If a brand chooses a reactive commercial scheme it better know what it's talking about. Online chatter can make or break you.