Research says social video usually attract most of its shares in the first few days and then subsides. But Geico's 'Hump Day" sharing pattern has created its own hump of massive sharing--every Wednesday since it debuted in May, says guest blogger David Waterhouse, head of content and PR for Unruly Media,
Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a video has far more value for a marketer than a message buried deep in an email, says guest blogger and Blue Fountain Media CEO Gabriel Shoolian.
Unlike TV, which can help itself with scheduling and massive promotion, online video's surest path to engagement is effectively speaking to your audience and producing quality content. says guest blogger Gregg Winik, CEO of CineSport..
Teen Vogue now has five channels separate from its Website, and other Conde Nast titles have a similar presence on YouTube. The proprietary Website is changing, and video is making that happen.
Chromecast, which looks like a thumb drive, allows a users to see Internet video on their TV set, instantly and easily and for $35, which is what the device costs.
Big events can distort usage patterns for the Internet too. Akamai's report on Internet traffic for the first three months of this year show what happened when the new Pope was named, when Chavez died and as Assad represses Syria.
Of course the study comes from Innovid, which is a pioneer in the interactive ad business. But stats from its latest benchmark study are impressive.
The ongoing arguments about whether online video advertising is effective or not just goes on forever, regardless of facts, stats and data. But even optimistic surveys show there is still resistance about shifting dollars from TV to online.
There is a parallel between the Emmy nominations Netflix received and the ones HBO and other cable outlets began getting, most notably with the "Sopranos." But there's a difference too. Regardless of their old ad campaign, HBO is TV. Netflix isn't. For now.
In June 2012, there were 11 billion video ad streams. A year later, there were 20 billion, according to comScore. And ads now make a up 30% of all content viewing.