The report from Laura Martin and Dan Medina says online viewers are almost invited to wander. That's a challenge in an all-advertiser supported online world.
Moguldom Media Group has found a good niche serving the African-American digital market. Next stop: Africa.
Now that Hulu's owners have decided to keep it, maybe they should figure out they're sitting on a pretty sweet property. The world's eyeballs are turning toward online video. ABC, Fox and NBC have already established a strong brand.
Federated Media founder John Battelle toys around with an idea: What if you paid for content something like crowdsourcing and the price per piece of content went down as more people accessed it?
At the annual Sun Valley conference of media heavyweights, former Disney chief Michael Eisner says a new Hulu owner would lose one of its best assets--the ability to show network programs a day after they've been on prime time. But could Hulu fill in that gap by becoming the new home for YouTube content stars?
Funny ads get shared on the Internet only if they're flat out hilarious. Since everybody's aiming at that and few succeed, funny ads have big downsides. So says a new study from Unruly Media, which has made it its business to track, analyze video-sharing. Here's another thing: Launch your would-be viral ads on Wednesdays.
VideoElephant.com is a new Website that acts as a broker for video clips, the way a stock photo agency helps connect users to creators. But here, the sources include the National Geographic and AFP, among many, And once a Website buy a clip, it's theirs for good.
IAC-owned College Humor produced a comedy film, 'Coffee Town' marketed online and available from digital sources only. That cost about $2 million. About $375 million later, that business model must look pretty smart to the Disney Co.,stuck with mega-bomb "The Lone Ranger."
Samsung has acquired Boxee whose video set-top box also has apps for phones. Samsung, along with its phones, is also the world's largest TV manufacturer.
Following Tremor Video's debut last week, YuMe now says it will go public, filing a $65 million initial public offering.