But respondents in a Defy Media study do understand that advertising supports their YouTube favorites; they're just bugged by the interruptions.

Fullscreen, the multichannel network with some of YouTube's best known stars, will launch as a separate over-the-top pay channel on April 26.

Ace Metrix research for BuzzFeed concludes native video performs as well as TV ads, or slightly better; makes stronger emotional connections and are social media gold.

Researchers from three institutions have perfected facial recognition software to let a user change facial and mouth gestures so, for example, a candidate could be "seen' saying nasty, foul things (not on purpose). And it really works well.

YouTube videos for more adventurous Toll House recipes, enthusiastically prepared by YouTube influencers, shows that Nestle and its video agency, Reach, are pretty smart cookies.

You don't want to know how yuge. Very. very yuge. YouTube says gives politicians and the rest of us pointers for watching/using YouTube for political campaigns in 2016..

Today, eMarketer is reporting that based on its latest ad spending forecast, Yahoo's worldwide ad revenues will fall 13.9% this year, to $2.93 billion.

Adobe's new cloud based Primetime analytics will create precise recommendations that can direct viewers and advertisers to targeted content, using what it claims are more than 200 billion "online video consumption points."

Lots of technology is employed simply because it can be, not because it makes sense. As an example, consider "Live From E," which is a new painful waste of time (yours) and effort (theirs) on Facebook.

The Internet can be a devious place. Maybe that's why consumers don''t feel too bad about using ad blockers.