The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life of its own in the scandal-seeking wide world of journalism. It's gone viral.
During the first dot-com bubble, almost every ridiculous idea could find funding and enthusiastic backing, until everybody discovered there were a lot of bad ideas out there and not enough consumer interest to support any of them. Now there is, at least for a while.
In Panama City Beach, Fl., the convention and tourism board that has been using digital for years, in 2013 let PointRoll provide a cross-screen strategy, and the results were impressive: The vacation spot had an 8% jump in its bed-tax revenue year over year and it can attribute much of that to its online and social media presence
Maker Studios unveiled Maker. TV earlier this month. Now there is a report that Fullscreen, another major YouTube multichannel network force, is planning its own on-demand site-- aimed exactly at millennials who are growing up watching online video.
Pandora is clearly a player in video too, and a potentially powerful one, because the brand is all about playing favorites.
Everybody knows YouTube is the hugely dominant online video site by which everything else gets judged. If so, how to explain that Google derives 90% of its revenue from places other than its powerful YouTube brand?
A new survey points out that while the amount of time spent watching video had doubled over the last four years, the overall time online video occupies has slipped from 12% in 2013 from 13% the year before.
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and has discovered 1) they're not rare and 2) "they" is very likely a woman.
Everybody is buzzing about AT&T's proposed $49 billion acquisition of DirecTV, but now is a good time to remember that just a few weeks ago, AT&T and The Chernin Group partnered to invest $500 million, publicly stated to launch over-the-top TV services. So what's cooking now?
Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based on analysis of more than 75 billion ad views.