It's hard to come across big news in the video classification business, but try this: Google just completed a video dataset of 8 million YouTube videos labeled with over four thousand tags. It's a research bonanza.
The new FreeWheel Q2 Monetization Report focused on what kind of viewer is seeing the most ads and while "digital enthusiasts" win for impressions, catch-up viewers see the most ads to completion.
Vogue and Neiman Marcus separately have the same complaint. The glamour of fashoin runways, the excitement of the new, is being spoiled by bloggers and vloggers who are stealing the shows.
Advertising Week brings out the studies. Zefr today analyzes the weird (and expected) places ads work well on YouTube..And the Video Advertising Bureau assures its cable/telco members that even when in the rare moments viewers are streaming, they're streaming TV fare.
A new report suggests consumers shouldn't keep being told it's the greatest thing since sliced bread, and the advertisers and content creators should figure out what it really is (and isn't).
Is there a Facebook emoji that shows an exec with egg on his face? Maybe there ought to be. Facebook just admitted it wildly overestimated the time spent on ads on the site.
Verizon, which picked up legacy brands like Yahoo and AOL, is now eyeing Vessel. The subscription video platform started just a year and a half ago with the idea that consumers would pay for it and creators would flock to it. Apparently not, on both counts
Facebook, once the place we traded high-school reunion memories and other actual friendly stuff, now is a war zone of political differences and coming soon, the place of live violence.
Netflix said audience size meant nothing to them; subscribers did. It would seem to follow that people would not continue subscribing if the programming failed. But that rating and share stuff was strictly old-school TV head-counting. Does that ring true?
The video marketplace has been blurring ever since I started covering it in the early 1980s, but the one that is happening now threatens to eradicate the last vestiges of "platform" that the advertising and media industry have been clinging on to. My advice: It's time to let go and embrace the fact that the only video medium that counts, is the one flickering on human retinas.