• What Do You Know? How Users Translate Video
    Netflix has expanded around the world except China and some other closed-off regimes, but it appears that in a lot of those places, becoming a film translator was not considered a good career option.   Probably because Netflix has noticed its happiest subscribers actually understand the movies they are watching, it’s looking for some interpreters. TheNextWeb.com (TNW) says Netflix created a program called Hermes that quizzes would-be subtitlers, first determining their familiarity with colloquial phrases and their knowledge of the English language, though there are opportunities in which the interpreter is taking a foreign film ...
  • As April Fools' Day Nears, Recalling When Hoaxes Were Fun
    It used to be April Fools' Day was a special day that you couldn't believe the media. Now, not so much.
  • Will Trolls And Liars Persist? Internet Leaders Say Yes
    Elon University Imagining and the Pew Center asked the Internet's top minds if the decade ahead will still be filled with trolls, hate, lies and division. Eight out of 10 seem pretty sure of it.
  • New YouTube Headache: Fake, Sick Kids Cartoons
    YouTube is in crisis mode with advertisers concerned about inappropriate content. Now, kids cartoons--wholesome, educational ones--are being faked and made ugly and violent.
  • PBS Uses Roku To Make Its Case
    PBS began highlighting its worthiness on its Roku app in a section it calls "The Value of PBS Stations" just as the Trump White House readies to lower the boom on public media.
  • Et Tube, Google: Why Advertiser Backlash May Benefit Broadcast's Upfront
    The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising marketplace.
  • Does Facebook Actually Have An Audience?
    If Facebook wants to create its own programming, it must first realize there is not really a Facebook crowd. There's a Facebook world. Creating content for such a huge, diverse audience will be tricky.
  • All Hail To Big Advertisers And Their Empty Gestures
    YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers don't like to offend consumers, at least without knowing they are doing it. So when ads turn up fronting anti-Semitic or alt-right content on YouTube, you can understand why advertisers would be upset enough to say something.
  • A Shoe Drops: Adidas Going All Digital
    Adidas is taking its running shoes and racing after its audience--on digital platforms. That's what its customers are watching
  • Animoto Has A New Square Deal For Advertisers
    Animoto is introducing a square-format video tool for its Marketing Video Builder, giving small and medium-sized businesses a good way to get their messages seen on mobile devices and social media.
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