Conde Nast Entertainment President Dawn Ostroff learned a lot while running The CW, and she's using that experience to inform the fledgling online video business at the big magazine publisher. She knows where she's coming from.
Today, Facebook is introducing its new and improved Atlas platform, which it says will allow advertisers to track its ads across the Internet, even on non-Facebook sites, and will also also help advertisers buy those ads -- and make it all that much better by letting advertisers use Facebook data to arrive at their decisions. Atlas is aimed at Google and at mobile users.
All the different ways people can get over the top content almost blurs the fact that, already over half of the broadband population has an OTT service--and that's for a business that hasn't really taken off yet.
Netflix users really use their subscription. Streaming has increased dramatically, and now the average user watches 46.6 hours a month, according to company stats and a new report from The Diffusion Group.
If you were born say, after 1965 or so, you probably can not remember when the "information superhighway" was just a dusty path of slow moving electronic connections mainly used by old science teacher-type kooks and maybe the quiet kid down the block you never really saw.
You can pay bills online, watch animals in the wild online, see cats play, go to a live lecture at university, watch an operation in a hospital, buy a car, even (in a way) have sex. Why can't we have a big fun party? Of course, there are people who want an answer to that.
Otter Media, the joint venture between AT&T and the Chernin Group, announced they have purchased a majority stake in Fullscreen, after months (and months) of speculation. It's yet another acquisition by Old Media hands of Emerging (Emerged?) Media outfits.
It appear the show biz establishment is still trying to come to grips with YouTube entertainers who seem too casual, too young, too unrehearsed, to really deserve real money. But things are changing -- and Smosh, maybe, leads the way
This just in: Consumers really watch a lot more TV on great big sets than they do videos on smartphones or tablets. And although a few more people look at TV Everywhere apps than they used to, mostly, they're still a rumor. Why? Why? Why?
When networks begin folding in tablet and iPhone TV viewership this season, suddenly they will gain thousands of "new" viewers, and younger ones too. That's a game changer for the networks, but what about other online content producers?