by P.J. Bednarski on Feb 28, 3:50 PM
Surprisingly, older users of Snapchat are growing, but they're there to watch, not to participate.
by P.J. Bednarski on Feb 27, 12:16 PM
By using voice remote, an X1 user will be able to access YouTube just like a cable channel or browse through YouTube content alongside other On Demand movies and programs.
by P.J. Bednarski on Feb 24, 1:16 PM
Facebook posted three updates to its video monetization schemes, including one that allows from interruptions of live video.
by P.J. Bednarski on Feb 23, 12:54 PM
The man who cofounded the YouTube multichannel network AwesomenessTV, and saw its quick success lead to bigger and bigger valuations, Is leaving.
by P.J. Bednarski on Feb 22, 1:37 PM
The more streaming service competition there is, the lower Netflix has to reach. "Santa Clarita Diet" is a vivid example. The service is doing a little bit of a balancing act, adding low-brow programs wrapped in higher-browed trappings - the presence of Drew Barrymore, a popular real-live movie star.
by P.J. Bednarski on Feb 21, 2:50 PM
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition that lets marketers track consumer viewing habits and preferences.
by P.J. Bednarski on Feb 20, 10:00 AM
Near the end of January, Facebook made a short statement to try to discourage short videos. It said: "Longer videos that people spend time watching may see a slight increase in distribution on Facebook - so people who find longer videos engaging may be able to discover more of them in News Feed."
by P.J. Bednarski on Feb 17, 12:53 PM
It will "focus instead on formats that work well for both users and advertisers." Presumably, those winning formats include the six-second unskippable bumper ad.
by P.J. Bednarski on Feb 16, 3:30 PM
Why do BuzzFeed Tasty videos attract such crowds? NewsWhip counts the ways
by P.J. Bednarski on Feb 15, 2:51 PM
This is the year the major networks and studios will embrace streaming services, in part, by dictating what they'll look like.