Clearer than anything Including the drop off in Olympics viewing, the VMAs low Nielsens demonstrated a shift away from long-form live content to short and sweet and streamed.

People who still subscribe to cable or satellite services are the most satisfied streaming customers, says a J.D. Power survey. Cord cutters and cord nevers are the most unhappy.

A new report done by Nielsen Media Lab for HIRO Media challenges the idea that viewability, view-through-rate or player size have much to do with determining if an ad will work.

On one hand, the favorite brand of kids is YouTube. Sweet. On the other hand, there are fears about social media's appeal to predators and terrorists.

The smartphone and iPhone screens are no longer secondary sources in many households. The shift from big TV to tiny screen is still in progress, faster than we may think -- because we're living it.

The top shared ads for these Olympics, like most of the ads for most Olympics, are just as earnest as the network packaging of the competition..

Looking ahead, IHS Markit also says that by 2018, Netflix will have 100 million subscribers, and by 2020, Netflix will have 75 million subscribers outside the United States.

'Financial Times' says Vevo is seeking $300 million-$500 million to launch a subscription service. Is there programming distinct enough to make it make sense?

NPR will stop letting listeners and readers post comments to its Website, and it's not first to come to that decision. It's the decent thing to to do.

Maybe Trump, like all successful business people, is already thinking of his next move. A news operation--just streaming, not on cable.