Viewability are ad blockers are kind of a digital tag team of woe, and in 2015, the industry seemed to admit it.

In 2015 the drift away from TV and the TV set seemed so much quicker.

There will be lots of predictions for the year ahead, but nothing seems to be as pivotal as recognizing how much mobile video viewing is exploding.

Faced with more and more cord-cutters, cable and satellite operators will raise rates again in 2016.

ESPN's problems are causing Walt Disney stock to sag. Meanwhile, social media oriented Whistle Sports, which caters younger, more individualistic sports "fans" than ESPN, names a bunch of pals called Dude Perfect the streamers' first "brand ambassadors."

On Tuesday, the FTC issued guidelines to help prevent deceptive native advertising. And last Friday, Washington Post reporter Caitlin Dewey turned in her last "What Was Fake On The Internet Last Week" because now, "fake," is an accepted, profitable genre.

VideoBlocks, the video clip subscription service, adds 30,000 or more great looking snippets from Discovery networks--30 years' worth.

As the year nears a close, streaming video keeps making strides -- and so does streaming advertising. It would be nice to say consumers and advertisers are perfectly at home in their new location, but that would be wrong.

Optimal.com hopes it can convince users that if they block ads, they should pay monthly for it; then Optimal pays the sites.

It's got til 2020, maybe. A lot of work to be done.