by P.J. Bednarski on Feb 29, 1:57 PM
Geico's "Unskippable" campaign has been updated with an equally clever "Fast Forward" batch that is also mindful that online viewers really aren't there to watch commercials.
by P.J. Bednarski on Feb 26, 3:30 PM
Pond5, a video/audio clips business, introduced NextSens and Visual Discovery, artificial intelligence tools that make it easier for video makers to quickly find the right clips.
by P.J. Bednarski on Feb 25, 2:49 PM
It's Snapchat's first hook-up with a campaign ratings measurement from an outside provider. The Digital Ad Ratings allows Snapchat to deliver mobile reach, frequency, demographics and gross ratings points.
by P.J. Bednarski on Feb 24, 12:26 PM
A new report from USC's Annenberg School says movies, TV -- and online streamers -- all lack minorities and women behind the scenes.
by P.J. Bednarski on Feb 23, 2:02 PM
Pixability's v4 helps advertisers place messages on four major platforms' "walled gardens" and gives them a way to normalize the data based on distinct specifications.
by P.J. Bednarski on Feb 22, 12:58 PM
YouTube Red's exclusive material quickly made it to Facebook, and surprisingly, to the ad supported YouTube. That was not the plan.
by P.J. Bednarski on Feb 19, 2:12 PM
Tablet TV Plus brings local TV signals to your iPad, with a DVR capability, and the ability to go between the TV broadcast to Internet functions if you've got a Wi-Fi connection
by P.J. Bednarski on Feb 18, 1:21 PM
Coming soon: ComScore says its new Total Home Panel will be able to spill the beans about who's watching what on Netflix and Amazon.
by P.J. Bednarski on Feb 17, 2:01 PM
Now, if you're a Cablevision customer you can live stream CBS everywhere for free. Well, not everywhere.
by P.J. Bednarski on Feb 16, 2:17 PM
Hulu seemed to want a statement with "11.22.63" that it was more than a TV rerun service. Then again. . .