• Digital Expanding 'Video Universe,' The Question Is How Much
    Well, if you read PJ Bednarksi's "VidBlog" Wednesday, you already know this publication is in transition. In fact, this is the last edition of "VidBlog" -- and Online Video Daily, for that matter -- before MediaPost integrates its video coverage into a new daily omnibus covering all digital media and platforms: Digital News Daily. What makes video different than the rest of that mix, is it isn't a medium or a platform, but a media content format or experience. As a result, it's also been one that's been hard for the industry to categorize or define. A good example of ...
  • OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served
    In what could be a case of digital video ad marketplace role reversal, TV is taking share from digital, albeit over-the-top. That's the conclusion of equities researchers at BMO Capital Markets. It reports that OTT ad spending is on track to rise 300% this year.