BrandID Suite will not only identify the right videos for brands to advertise in, but will present those ads at the right time to the right people. At an Advertising Week panel, "Every Second Counts: How 'Moments' Are Reshaping Marketing," the topic was grabbing the consumer at just the right time.
Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough.
Volkswagen tricked regulators into thinking the exhaust from its diesels was clean enough to pass tests. Advertisers pay for ads believing their commercial spots are being seen
Are you a Mod or a Rocker? Oops. Sorry. Wrong century! A new Vevo study categorizes its millennial fans into four distinct types, and discovers a whole bunch of younger viewers really don't have a favorite kind of music.
Unruly, the social video/ad tech firm, just launched a "future video lab." Its own future is millions of dollars brighter after its acquisition by News Corp.
A study from YuMe concludes lots of us are just streaming TV shows, or researching them, or using online services to discover when they're on, or binge-watching.
Whistle Sports Networkis a sports video purveyor that knows the score, but don't come there to find it.
It is kind of interesting to see the ad blocking industry taking what seems to be the high-minded approach to obliterating advertising for iOS9 phones and the Internet in general, and oh, by the way, dictating what sorts of ads meet their approval.
New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more than it does users.
I saw a bunch of commercials all in a row last Tuesday, broadcast live. Remarkable! At the time, I remembered thinking that the premiere of “The Late Show with Stephen Colbert” is sure attracting a lot more younger-skewing first-night advertisers than the typical Letterman program did. But then I remembered, I hadn’t seen live Letterman commercials for years. He was permanently DVRed and from that thought, it occurred to me that I probably avoid far more commercials than I see. It’s a game advertisers play with consumers. We aren’t that easy to get, although, but there ...