German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy the rest.The deal gets RTL further into the U.S. market, and according to reports, lets RTL help figure out what drives young online viewers as it pursues the programmatic possibilities worldwide..
People correctly admire Netflix for apologizing in 2011 for its horrible decision to split the business into two and raise prices. But a full contrition didn't set Netflix flying right. Continuing to build its streaming business, more aggressively than competitors, did.
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did!
Bloomberg quotes sources saying Time Warner wants to offer HBO Go to non-cable subscribers by offering them the pay-movie service online app and just a handful of cable channels, rather than the regular boatload of unwatched specialty channels.
Amazon will be spending $100 million on its programming in this quarter, which is a lot of money. But like Netflix, Amazon customers are inclined to like what they see because online content makers represent a reprieve from TV.
It's ridiculous to even try to get your arms around multi-channel networks like Fullscreen, which may oversee something like 15,000 YouTube channels. Whatever. . . Reports say The Peter Chernin Group and AT&T are buying it.
Teddy & Franklin & Eleanor will get their 14 hours in a documentary from Ken Burns this fall, but online viewers will be able to watch most of it before viewers at home. It's a good, smart move by PBS.
I wonder how many people are driving a car in a color they like, or just one that was on the car lot. No matter, maybe. A digital marketer is pushing a new device that will show would-be car buyers online commercials with cars in the color they prefer, which they say is an emotional trigger for many customers.
Everybody seems to use YouTube to market to young adults, but some merchandisers obviously are missing some of the fine points. Target's new YouTube videos wooing college students to shop for dorm-ware is one of them.
There certainly can't be a bigger tent than online video, for good and bad. It's like the Statue of Liberty for the good and under-discovered talent out there, and the retreat for people who have worn out their thin welcome on TV. .