The chief marketing officer for Brightcove makes an impassioned plea for media and marketing companies to embrace the S-word: Strategy. A lot of media and marketing firms don't have a plan for online video ad campaigns, especially on social media.
Based on the programs they'll debut this fall, you don't get the idea network TV really feels the hot breath of competition from upstart online providers.
It's not just for current kids that Netflix and other online content providers are acquiring all that children's programming. They see future generations who don't reflexively go to TV for programming at all.
Unruly, which measures shareability of conventional online video ads, now says it will offer a Vine Academy for advertisers to figure out how to make six-second ads that stick. That's less interesting news now perhaps, as Instagram takes its place on the ridiculously-short-subject stage.
Pivotal Research Group Brian Wieser says the question is not how little Hulu is worth but how much. A new report lays out reasons Yahoo would be a good fit, but also how DirecTV and Time Warner Cable should see Hulu as a major strategic acquisition.
When Boomers sometimes say they can't understand how Millennials use the Web, maybe they really mean it. A new Nielsen study looks at neurological differences in age advertisers should pay heed when marketing goods online.
A new slick infographic from MDG Advertising answers some questions about just how rich an entrepreneur can get operating a well-viewed YouTube channel. But then the data makes you wonder about what happens to the rest.
Ooyala's new Q1 Video Index is an eye-opening snapshot of how the mobile and tablet universe is growing worldwide, and not incidentally how live video streaming is an idea whose time is definitely here.
A new Columbia College study of the most popular YouTube channels explodes the myth that videos have to be super short to be super successful. But it reinforces the idea that regular features on YouTube have to show up regularly. No slackers, please.
The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, it should speed use of mobile and tablet video advertising. It's an improvement that JW Player's two million site subscribers could put to work quickly.