by P.J. Bednarski on May 31, 12:27 PM
I'm fairly certain streaming video will do well without me. But it has a trust issue it better resolve, for viewers and advertisers.
by P.J. Bednarski on May 30, 1:59 PM
Tenor will use its Emotional Graph to show advertisers that its GIFs keyboard can grab a customer exactly when they're hooked on a feeling.
by P.J. Bednarski on May 26, 1:51 PM
Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see as many when they're streaming.
by P.J. Bednarski on May 25, 1:34 PM
Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled.
by P.J. Bednarski on May 24, 3:59 PM
Pranks after the Manchester terrorist attack are a new sad low. Balancing the good and bad of social media and video shouldn't be a close call.
by P.J. Bednarski on May 23, 12:02 PM
At the annual J.P. Morgan Global Technology, Media and Telecom Conference this week, AT&T's CEO ruminated on a future in which it will offer viewers short--maybe 20 minute long--versions of "Game of Thrones" and other big series.
by P.J. Bednarski on May 22, 11:36 AM
Every month, Facebook considers nearly 54,0000 cases of suspected revenge porn or sexual extortion, says a new story from the Guardian.com.
by P.J. Bednarski on May 19, 1:44 PM
If a brand chooses a reactive commercial scheme it better know what it's talking about. Online chatter can make or break you.
by P.J. Bednarski on May 18, 2:02 PM
Consuming content on a digital device is not like getting it through cable or satellite. Hulu hopes to convince the channels on its new streaming service.
by P.J. Bednarski on May 17, 12:58 PM
Facebook's efforts to flag users that the "news" they are about to look at is possibly BS propels many users to rush to see it - then spread it further.