by P.J. Bednarski on May 16, 1:47 PM
Pluto TV, a commercially-supported streamer, is adding an on-demand TV and movie service. It's not Netflix, which, of course, is an opportunity for advertisers.
by P.J. Bednarski on May 15, 2:08 PM
A survey from Advertiser Perceptions says things like decluttering Websites, better targeting of ads and creating ads expressly for digital all help the ad experience for consumers.
by P.J. Bednarski on May 12, 1:27 PM
Group NIne includes brands like Thrillist and NowThis and at its NewFront it just kept cranking out news of more new productions.
by P.J. Bednarski on May 11, 2:54 PM
As television's Upfronts await, those big budget, commercially-supported network shows compete largely with a gigantic bunch of talented and broadly unknown streaming stars.
by P.J. Bednarski on May 10, 1:00 PM
A report from Hub Research points out: Yes, people are still watching TV on TV. A new report from the IAB says they're also streaming like never before.
by P.J. Bednarski on May 9, 2:37 PM
The vast and venerable BBC, the scrappy Newsy -- both carve out a place for themselves in digital news.
by P.J. Bednarski on May 8, 4:43 PM
As advertisers fret over brand safety Trusted Media Brands tells NewFronts buyers they've got their backs with well-done, not crazy offerings that deal with home, family and cooking. It appears audiences are responding.
by P.J. Bednarski on May 5, 3:23 PM
For a place like Newsy, the Scripps-owned video news outlet that presents on Monday at NewFronts, the up cycle in news comes as viewers are also discovering OTT delivery services.
by P.J. Bednarski on May 4, 9:42 AM
More than the other NewFront presenters I've seen so far, Refinery29 seems to have an agenda beyond the common goal of getting rich.
by P.J. Bednarski on May 3, 9:50 AM
Comparing the broadcast networks on engagements from YouTube clips, NBC is tops, with 106.9 million. ABC is not that far away, with 91.4 million.
