Aziz Ansari will unveil his stand-up special on Netflix on November 1. The way the stars are aligned, he's likely to garner an extraordinary amount of free media exposure just prior to the event. For Netflix, it has to be aware of what buzzworthy stand-up specials did to establish HBO's credentials at another time in the history of the content.
One of the somewhat overlooked attractions of online video isn't the content. It's that you can get what you want when you want, says a study from Ericsson.
Sources told VideoInk that "YouTube Nation" would cover everything from "trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise." That may be the video equivalent to the invention of the wheel but it apparently is YouTube's biggest push to be the producer of its own content.
A new Harris Poll says 24% of the people who watch subscription videos only give the content they've chosen a few minutes to entice them, and 32% will give about 15 minutes, give or take. Harris says 20% of its respondents thought they had what Harris dubbed Streaming Attention Deficit Disorder
Do you think online video should have a rating system, like TV and movies do? I would bet that your answer is no, fairly emphatically, but as OTT devices and Smart TV begin to bring millions of new viewers to online videos, it would also seem inevitable somebody will suggest it.
The CBS-Time Warner Cable squabble happens at a time that many consumers--and many, many young media consumers--don't have much use for traditional media. A new study says "pay-TV delayers" who finally get ready to sign on with some entertainment delivery service, might have a hard time buying into their grandfathers' cable TV package.
Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he says some advertisers forget, like including a call to action, or displaying their logos. Mostly though, he says, to many interactive advertisers, given the chance, "throw in the kitchen sink."
Apparently it was Blaise Pascal who once wrote, "If I had more time I would have written a shorter letter." The fact is, from a network newscast to a 15-second commercial, it's not easy to be concise. But in the case of six-second Vines, is it even useful?
An opinion piece from AllThingsD theorizes that the next logical strategy for Netflix is to pursue live events, which when you come right down to it, pretty much means live exclusive streaming of sports events. That would be a big leap for Reed Hastings, but probably, it's where Netflix, or some other online video service, is heading. If Congress and viewers don't scream too much
I always think that someday the public will get so up-to-here with the Internet, that there will be some widespread revolt against its excesses, that millions will decide that maybe they can last an hour without watching a video or have a interesting thought without tweeting it, or not post a photo of last night's restaurant entre on Facebook.