Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. We're hired an army of the brightest engineers to bring a better, simpler and more personalized experience." All pluses, except the Plus. HuluPlus is going to the dead moniker graveyard.

AOL's Dermot McCormack explains that for online content, it's not daytime and primetime. The new daypart is the device. At AOL's NewFront, the content platformer talks about a two-pronged way of approaching programming.

There's a lot of talk at NewFronts about how important all those videos are, but really?

The major moves with apps for videos and live streaming all happen first, or just about, with sports leagues, teams or networks, and fast-growing Omnigon has a big role, in part because it knows what it builds will likely have to be remodeled soon after it debuts. Things move fast in its world.

Nielsen has its hands full trying to explain to advertisers where viewers are and where they're going. But a senior veep there says a nuanced look at how things are flowing gives a fuller picture that shows a lot of movement in many directions.

Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still seems hard to believe Burger King's Proud Whopper sold many more hamburgers. Google presents some data.

The biggest gainer was mobile advertising, which went through the roof--up 76%. Measured against that, online video's 17% increase seems relatively modest.

Nearly one out of 10 YouTube viewers who go to its most-visited Google Preferred sites don't watch traditional TV at all. While that's a little vague as a stat, it points to a trend YouTube would like to remind advertisers about as the upfront and NewFront season heats up.

According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet users, 61% are "completely against" advertising tagging along content, and only 20% are willing to pay for content instead. So that's a problem. That means YouTube with ads has problems and YouTube without ads will have challenges.

The NAB convention covers a broadening media industry, but it IS broadcasters' thing. The Diffusion Group's Joel Espelien notes broadcasting is no longer relevant or cutting edge. Look out online video biz: It could happen to you, too.