• Awesome Month For AwesomenessTV
    April began with Verizon buying a near-25% stake in AwesomenessTV. It ended with NBC Universal acquiring AwesomenessTV's parent, DreamWorks Animation.
  • The Reflection Of PewDiePie
    PewDiePie, with over 43 million YouTube subscribers, looks back at the early, messy first days that made him a superstar. He cringes. And gives thanks.
  • Unskippable,Too: YouTube Touts New 6-Second Ad
    Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting next month.
  • What's Fullscreen? For $4.99, Maybe Viewers Will Find Out
    It's a YouTube multichannel network, but now it's a standalone subscription VOD channel, too. Will people pay for that, Netflix-style?
  • Facebook Advertising Holds Sway. But 'Live" Is Crucial
    Facebook is not only the present but the future, too, and it's changing the video business. But it needs its users to use Facebook Live to keep revealing themselves. Personal posts to Facebook are in decline.
  • Party Like It's 1999, Die Like It's 2016
    Gone is the general idea that respectful, or even correct, things should be said about the dead.
  • FreeWheel Makes Its Case For Premium Video
    .A Moat-FreeWheel study says there is an " almost 38 percentage-point improvement for premium video in a key engagement metric
  • For YouTube, The Future Looks Virtual
    The National Association of Broadcasters convention this week in Las Vegas is so mistitled; the focus  of the conference has been on everything but broadcasting. So if what’s topical at NAB is a hint at where the market is going, then virtual reality and 360 degree video,  is now really, well, a virtual marketing reality. The many proofs of that include a session earlier this week in which Neil Mohan, YouTube chief product officer announced YouTube would add 360 degree live streaming and an audio equivalent, kicking off with some select parts of the Coachella music festival …
  • Conviva's New Tool Tackles Ad Fatigue
    The new Ad Insights lets publishers and advertisers get an answer to a fundamental question: Do my ads drive viewers away?
  • VideoBlocks Now Will Offer VR Stock Footage
    For VideoBlocks, the addition of 360-video clips seems significant in two ways: It will discover how much demand there is for the footage, and it will offer a place for VR shooters to market their wares.
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