April began with Verizon buying a near-25% stake in AwesomenessTV. It ended with NBC Universal acquiring AwesomenessTV's parent, DreamWorks Animation.
PewDiePie, with over 43 million YouTube subscribers, looks back at the early, messy first days that made him a superstar. He cringes. And gives thanks.
Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting next month.
It's a YouTube multichannel network, but now it's a standalone subscription VOD channel, too. Will people pay for that, Netflix-style?
Facebook is not only the present but the future, too, and it's changing the video business. But it needs its users to use Facebook Live to keep revealing themselves. Personal posts to Facebook are in decline.
Gone is the general idea that respectful, or even correct, things should be said about the dead.
.A Moat-FreeWheel study says there is an " almost 38 percentage-point improvement for premium video in a key engagement metric
The National Association of Broadcasters convention this week in Las Vegas is so mistitled; the focus of the conference has been on everything but broadcasting. So if what’s topical at NAB is a hint at where the market is going, then virtual reality and 360 degree video, is now really, well, a virtual marketing reality. The many proofs of that include a session earlier this week in which Neil Mohan, YouTube chief product officer announced YouTube would add 360 degree live streaming and an audio equivalent, kicking off with some select parts of the Coachella music festival ...
The new Ad Insights lets publishers and advertisers get an answer to a fundamental question: Do my ads drive viewers away?
For VideoBlocks, the addition of 360-video clips seems significant in two ways: It will discover how much demand there is for the footage, and it will offer a place for VR shooters to market their wares.