Unruly co-CEO Sarah Wood thinks that a scene from "Downrfall" might have been a lesson about the power of memes for the ad business.
TV watching occupies 78.4% of all the time Americans spend with video. By comparison, we watch "only" 1 hour and 8 minutes on digital media, or 21.4% of our time..
Today AOL officially inaugurated #Kanvas Live, a mobile-oriented tool that aims to make its mark at concerts and other events and accommodate a bunch of other video toy things. Expect teens to find it.
The trend toward live streaming makes us go full circle. Once again, you can miss something you wanted to see.
For one, each of the remaining candidates have far more YouTube videos on their channels, and YouTube seems to be a bigger part of their official campaigns
When everything is measured with the same yardstick, in theory, everybody wins. The thinking: it encourages multichannel video programming distributors to discover and exploit all the commercial possibilities TV Everywhere presents.
Watch this grow. Having a more front-and-center Facebook Live strategy seems to be the intent of yesterday's announcement that Facebook will give its not-quite one year old Live prominent placement on its app, and make it more user friendly.
Verizon today announced it had acquired a 24.5% stake in AwesomenessTV and plans to launch its own SVOD service aimed at young YouTube-raised viewers.
A Bloomberg report says the NFL streaming rights would be the linchpin to Twitter's "strategic push into online programming." Roger Goodell tweeted the news, too.
NBC and Vox are calling their joint cross-platform arrangement Concert, and it aims to give advertisers a way to grab a wide spectrum of young, affluent viewers.