by P.J. Bednarski on Dec 30, 11:35 AM
Consumers were generally unaware of the fake business until 2016. But for years, phony operators have been pretending to serve ads going to fake Web sites and being seen by fake customers. Sites served fake news, or real news commented on by trolls using fake names.
by P.J. Bednarski on Dec 29, 12:11 PM
Even happy YouTube vloggers have had some hard times in 2016, and some have reacted by trading tips.
by P.J. Bednarski on Dec 28, 1:31 PM
Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want shopping for in 2016: The unmistakable trend is toward VR, drone and GoPro footage.
by P.J. Bednarski on Dec 27, 1:37 PM
Internet-based SVOD is really where it's at. It's growing while transactional video modes are not.
by P.J. Bednarski on Dec 23, 1:09 PM
Unruly's list of predictions for 2017 is also bullish on virtual reality over augmented reality, 5G technology and this weird new thing called "standards."
by P.J. Bednarski on Dec 22, 1:14 PM
Among other perks not afforded to mere mortals, stars and influencers can now block out nasty words and phrases posted by viewers of their Facebook Live videos. It's a polite gesture only a few will get.
by P.J. Bednarski on Dec 21, 12:40 PM
All have drawbacks and benefits, some more pronounced than others. To a large extent, you have to believe with each product there is a lot that will be improved. Here's what some early users are reporting.
by P.J. Bednarski on Dec 20, 10:26 AM
Divimore, a native media company, has charted the most successful branded channels and notices by now that if your brand doesn't have at least one, you must be Chinese
by P.J. Bednarski on Dec 19, 1:13 PM
Between 2015 and 2016, a stat graphic produced by Think With Google notes, time spent watching YouTube by Baby Boomer types tripled.
by P.J. Bednarski on Dec 16, 12:47 PM
YouTube reportedly is now offering to help if the MCN goes along with it. An exodus? They don't think so.