"Aquarius," available to be binged right now, is a story about Charlie Manson. Netflix has a comedy starring four actors who are in their 70s, while Hulu just paid a fortune to show reruns of "Seinfeld," whose last episode pre-dates the first collapse of Internet. I thought streaming was all about millennials.
All that buzz you're reading about millennials rediscovering center cities? Jeep read 'em too, and thinks those people fit well a new branded video ad campaign on AOL that positions its new Renegade SUV for adventurous young adults. It has five influencers exploring their hometowns. It's the way advertising, and video, is going.
All of a sudden, there's renewed talk about a tech bubble that is about to burst. It might, but unlike the last time, this Internet era is the real deal. Could it be that binge viewing is not the preferable way to go, even for creators?
Maybe not everything is focused on mobile. comScore notes the time spent on desktop devices hasn't changed much in two years, though mobile use has zoomed at the same time. The whole pie is just getting bigger.
Wibbitz, a print-to-video company from Israel, has a tool that can turn a print news story into a shorter version with relevant video it scans from a stock library within a few seconds. Its CEO says it lets print publishers monetize stories through pre-roll, and grab mobile viewers
David Letterman signed off last night, and in his last weeks on the air, spoke about how he just didn't have the feel for competing in social media. By most measures, he has been trounced online by Fallon and Kimmel and the rest. In one category though, his fans may have been taking care of business.
In what FreeWheel calls "the new living room," which is just wherever you are, live viewing is up 140% over a year ago and authenticated viewing up 328%.
Viewability, unfortunately for online video publishers and advertisers, just keeps getting more and more visible. It's the problem that just won't go away, though, paradoxically, it's a problem that is hard to see.
How consumers get entertainment doesn't mean much to them, but for the content providers, getting on all screens all the time is going to become crucial in the years to come, says a new report from Jupiter Research.
Consumers seem to hate online ads more than they hate TV commercials. Nigel Hollis at Millward Brown has a good theory about why that might be, but maybe he's overthinking it.