If you can't wait two minutes to see a video, well, you're a lot like the rest of us .A deeper look at an amazing I-want-it-right-now studyt
Online video advertising is popular, it's growing and it's even watched all the way through once in a while. So what, beyond its mere existence, bothers you? I'll show you mine...
In a world inundated with new products and new ways to learn about them Invodo's niche as a business video marketer pays off. They say 45% of all internet consumers have watched at least five product videos in the last three months.
MyPodStudios is no YouTube, that's for sure, but the video site has now partnered with a production company and is now poised to roll its own.
Innovid teamed with Crackle to launch a series of interactive ads to promote Disney's "Oz the Great and Powerful" in theaters. Innovid's CEO is excited that interactivity has now reached across all the platforms and he's sure it's a sign of bigger things to come.
Native advertising has the great ability to positively affect brand lift, says a new report from Nielsen that in the end makes proves that consumers will respond better to something they choose to see than something they're required to see. Yes, but...
...but 95% of those people will watch TV, too. We are immersed in video coming at us from all directions, but this study says home is where the serious viewing happens.
North Korea has released a fictional video of its missiles hitting targets in Washington. The world ponders what it means.
Popcornflix is making a big play in mobile and on Internet-connected TVs and OTT devices, offering lesser-known movies with commercials--but without charging consumers. Last week on Roku, it downloaded its one millionth app.
The market for gay-themed content includes a burgeoning market for gay-directed advertising. A Fort Lauderdale firm that already places advertising for 300 publishers last week expanded its universe to include handling ad sales for YouTube's new Gwist channel.