Is there any question that Netflix is changing consumer video habits? For doubters, consider this -- the number of consumers who watch Internet video primarily on their TVs has risen to 45% from 33% a year ago, according to market research firm NPD Group. Concurrently, the number of video viewers who turn to the PC as the main screen for streaming video dropped from 48% to 31% over the last year.
Facebook is still a dominant force in social advertising, but it has started to dip in video ad engagement. That's one of the findings of a just-released report from social video ad platform Jun Group that analyzed a sampling of 7.7 million user-initiated social video ad views that ran between May and August across consumer packaged goods, apparel, consumer technology, retail, auto and other ad categories. The data comes from opt-in ads that viewers choose to watch before listening to streaming music or playing a social game, for instance.
Online video has been slow to gather speed north of the border, but new research reveals that digital video advertising is growing in 2012 in Canada. A study of more than 100 ad executives in Canada conducted by ad platform Brightroll and IAB Canada found that about 45% of agencies said that more than half of their RFPs over the last year have included digital video, and that's a 10% rise from 2011. About 68% of respondents said digital video is as or more effective than traditional TV.
While smart TVs hold great promise for marketers in terms of engaged audiences, that potential won't be realized until more consumers actually connect their sets to the Web. Only 21% of U.S. consumers connect their TVs to the Internet, Magid has said -- and while that's up from 16% in 2011, it's still far behind Europe, according to new information from both research firms and technology shops servicing this business.
A recent report from IHS Screen Digest said the cost to deliver popular streaming services such as Netflix would become unreasonable if the services grow to mass usage levels. The costs incurred by a content delivery network to manage the traffic, and route the correct stream to the correct viewer at the correct time, could eventually price these services out of the market, the firm has said.
The online video industry took a big step forward this week toward a measurement standard with the news that Nielsen had expanded the reach of its Online Campaign Ratings initiative with the addition of several new online ad platform partners. But what if we're all wrong about online GRPs?
The online video business might be enjoying a record number of viewers, but the number of ads seen hasn't returned yet to the highs hit in the spring. In comScore's just-released monthly report on video viewing, the measurement firm said a record 188 million Americans watched 37.7 billion online videos in August. That's a rise from 184 million Americans checking out online videos in July.
Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting on these devices. A handful of recent research studies reveals several promising data points about ad opportunities in connected TVs.
Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising.
Video quality is vital, right? Well, of course it is. But what is the line that separates acceptable quality from high quality, and when is acceptable good enough? The quality issue is particularly applicable to how-to videos.