• Sports Illustrated Offers A VR Version Of Its Swimsuit Models
    The newly-arrived Sports Illustrated swimsuit edition will offer readers a virtual reality glimpse at some model photo shoots, and stick a Google Cardboard googles inside the magazine on newsstands.
  • In A World Of Too Much, Discovery Rules
    A whole new world of cable set-tops, and a new set of Nielsen measurements, is leading to a technology that can be a personal guide. And data collector.
  • AT&T, Fullscreen Will Meet Again At Hello Lab
    AT&T today announced Hello Lab, a year-long branding project that it will coordinate with Fullscreen and a gang of social media influencers.
  • Short Subjects At Work
    Twitter will now show up with a video at the top; and Instagram offers a drama told in 15-second bursts. Both are hard to miss. I guess.
  • Visible Measures Makes A Bold Ad Guarantee
    Visible Measures' new ScrollView solution guarantees viewability -- of the entire ad.
  • This Year's Super Bowl Ads: Not Share Worthy
    The top 10 Super Bowl ads have been shared 2.9 million times so far, a "significant decrease" (down 36%) from last year, says ad tech firm Unruly. What's up with that?
  • The Wrongest Yard: NFL 2016 Streaming Package
    The NFL will soon name streaming partners for a batch of Thursday night games next season. Expect some digital giant to overpay, wildly
  • Will Streaming Kill The Super Bowl Ad?
    An Adobe survey says young viewers are 3.5 times more likely to watch the big game on a digital device. And as the audience for the game spreads out, someday it could kill the big showy Super Bowl ad aimed at the TV masses.
  • In Super Bowl Ads, Celebrities Often Don't Cut It
    Nielsen biometric research going back to the 2008 Super Bowl reveals that only a third of the ads featuring celebs either on screen or as voice overs get above average scores from viewers hooked up to gauge their emotional reactions.
  • Fine Bros Get A Rude Reaction To 'React World'
    The YouTuber announced React World, inviting other "react" creators to license with them. They got a bad reaction to that idea. Very bad.
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