A recent report from Trusted Brands says marketers prefer social sites for campaigns over YouTube. Agencies are a little less sure, but it appears, from this report, that's the way things are going.
A new report says nearly 75% of the 78.5 billion visits to film and TV piracy sites last year were streaming sites. Downloading is becoming old news, even for thieves.
Bluetext, a digital marketing firm, is finding that there is a window of opportunity to serve business-to-business clients with virtual reality video projects. They're a good distraction on convention floors too.
The Internet sometimes makes nothing out of something, but mostly, it makes something out of nothing. Example: The mental health benefits of Pokemon Go.
Turner president David Levy says it's smart to partner with digital brands that reach viewers cable networks are losing.
Answer: To avoid ads! But that's an answer Facebook has decided to ignore. It will show you ads anyway.
These are not sports you would normally go out of your way to see on broadcast TV. It's kind of sweet that millions of us do. But it's peculiar, too. The Olympics are made-for-streaming.
A Toronto start-up, Dubdub, puts easy editing tools onto a smartphone app. Its CEO hopes it lets influencers--and charity organizations and regular Joes--find a less daunting way to produce a video
Over-the-top content providers are opening a great big world of new programming. But it's hard to get from place to place and hard to know what's on. Why?
The Big 4 in the OTT content derby are 181.6 million strong, says eMarketer. Imagine what might happen when more people actually understand it.