• Stop The Madness! Buffering Is Driving Us Crazy
    America is in a rage over buffered video. Statistics from IneoQuest Technologies tell a grim story, sometimes very slowly developing story..
  • Maybe That's Why They Call It Contextual Marketing
    Using YouTube as a kind of lab, Zefr joined with IPG Media Lab to explore how context aids recall and purchase and recommendation. The results show it can matter, a lot.
  • Viant 2015 Analysis: Viewability Rates Hardly Budge
    Only 46% of digital ads were "viewable" in 2015, about the same as the year before, says a Viant report. Separately, the 30-second digital spot is now on the upswing
  • Answer Media Touts Its Auto-Play VideoMosh
    Answer Media's VideoMosh ad solution is there to help publishers monetize themselves by offering outstream auto-played video ad units that play within its 300,000 videos. For publishers, its magnetizable content they need.
  • In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
    Micro-ads really don't seem to work all that well, at least not compared to "longer" messages, 15-seconds or more. They work best on smartphones, where their brevity is at least enhanced by the fact the ad takes up the whole screen.
  • Goal! Yahoo Will Stream NHL Games
    While lots of players--including Yahoo--may be interested in streaming rights to some NFL games, it scores a hockey deal. Also: Whistle Sports gets new funding infusion from NBC, Tegna
  • 'Live' Online Views Up 129% in Q4, FreeWheel Says
    Part of the increase from "live" programming is traced by the growth of TV Everywhere. Ad views from Everywhere sources grew 142%.YOY.
  • The Streamers Fight For Position
    Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks like Google's Chromecast.
  • Trump's Digital Revelation: Snark Sells
    It turns out the shrewdest user of digital media is a megalomaniac billionaire. Can you get a selfie with him?
  • The Stream Of Possible NFL Streaming Partners
    Though it really doesn't seem all that attractive, bidding for streaming rights to 18 NFL games has interested the usual suspects--but reportedly not Apple.
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