America is in a rage over buffered video. Statistics from IneoQuest Technologies tell a grim story, sometimes very slowly developing story..
Using YouTube as a kind of lab, Zefr joined with IPG Media Lab to explore how context aids recall and purchase and recommendation. The results show it can matter, a lot.
Only 46% of digital ads were "viewable" in 2015, about the same as the year before, says a Viant report. Separately, the 30-second digital spot is now on the upswing
Answer Media's VideoMosh ad solution is there to help publishers monetize themselves by offering outstream auto-played video ad units that play within its 300,000 videos. For publishers, its magnetizable content they need.
Micro-ads really don't seem to work all that well, at least not compared to "longer" messages, 15-seconds or more. They work best on smartphones, where their brevity is at least enhanced by the fact the ad takes up the whole screen.
While lots of players--including Yahoo--may be interested in streaming rights to some NFL games, it scores a hockey deal. Also: Whistle Sports gets new funding infusion from NBC, Tegna
Part of the increase from "live" programming is traced by the growth of TV Everywhere. Ad views from Everywhere sources grew 142%.YOY.
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks like Google's Chromecast.
It turns out the shrewdest user of digital media is a megalomaniac billionaire. Can you get a selfie with him?
Though it really doesn't seem all that attractive, bidding for streaming rights to 18 NFL games has interested the usual suspects--but reportedly not Apple.