Last June, you’ll recall, we were just getting pretend excited by the prospect of the presidential race, and if I’m not mistaken, most of us were not even aware of Psy or “Gangnam Style.”
In June 2012, there were 11 billion video ad streams, according to comScore’s Online Video Rankings. That was a record, but almost every month is. Google Sites (basically YouTube) alone had 1.4 billion video ad streams.
Fast forward to June, the one that ended a month ago. In June 2013, there were 20 billion video ads viewed in this country, a record
again, and Google Sites had 3.3 billion of them.
That's nearly double, in case you missed it.
To put the stats more in your face, 183 million Americans watched 44 billion content videos in June. The year before 180 million Americans watched 33 billion.
As Tubefilter.com points out, for the third straight month, ads now make up 30% of all online viewing, a circumstance it says is as much due to the speed up of ad-like content on one end, and less production of content that isn’t advertising based on the other end.
You may see this as good news. I’m not so sure. One sure route to buzzkill is an ad-laden environment. Perhaps online video is different because the ads are so dang entertaining. But after awhile, as the evidence has shown, the drumbeat of advertising gets annoying, even if it is entertainingly annoying.
And here’s proof those commercial network boys know how to bring their ballgame with them. Among advertising-supported video sites Hulu “subjected” unique viewers with an average 73 ads in June, according to HomeMediaMagazine.com. That’s twice the frequency of YouTube, they point out.
The comScore data wasn’t too good for Tremor Video, either. The company, slugging through a disappointing IPO, recorded 772.8 million ad views this June compared to 836.3 million at the same time last June.
Another year-to-year comparison that jumps out: AOL in June 2012 had 38.1 million unique views, putting them seventh on the list. This June, AOL was up to 51 million, putting it third. In ad views, a year ago AOL wasn’t on the top ten. This June, with 670 million ad views, it’s in ninth place.