Around the Net
'Lucky' Mag Launches User-Generated Online Section
- Adweek, Monday, July 16, 2012 3:30 PM
Lucky magazine is creating a user-generated section on its site, Lucky Community, in August. Community grew out of the Lucky Style Collective, a network of bloggers who contribute
and share ad revenue with the site -- while Community contributors will be unpaid.
Lucia Moses writes that Lucky, facing a 17% ad revenue loss, is denying rumors it may go
online-only.
