• by Tyler Loechner , July 17, 2012

As initially reported in MarketingDaily, Santa Monica-based advertising agency RPA this week saw their summer campaign for Honda launch. Karl Greenberg notes that RPA is Honda's AOR, and the local ad agency created a "humorous inventory clearance campaign."

"In this campaign, we directly address six key demographic with executions that are colorful and big like Hollywood blockbusters," said RPA/ACD/Copy Sarah May Bates at RPA.

The ads will run on shows like “America’s Got Talent,” “Castle,” “NCIS,” “The Middle,” “The Office,” “Two Broke Girls,” “Vampire Diaries” and cable networks, including A&E, Animal Planet, Bravo, Discovery and TBS. Print ads will be featured in pubs like People, Sports Illustrated, Time and USA Today.