- PPC Hero, Monday, July 30, 2012 11:03 AM
As a reminder, August begins Wednesday, so it's not too early to start thinking about holiday paid-search schedules and strategies. Rob Cooley takes us through the processes and makes suggestions
on how to get started. He suggests beginning by analyzing holiday-specific keywords and season curves for the specific business. Let's face it -- back-to-school comes within one month for most, and
Halloween not long after.
Read the whole story at PPC Hero »