Lifetime Television and Hearst Magazines Thursday unveiled plans for a multi-platform sponsorship deal with The Home Depot that includes product integration, as well as on-air, online and print
elements across eight Hearst titles and Lifetime's new reality series "Merge." The new series focuses on how newly married couples cope with marriage. The deal includes an undisclosed product
integration, 30-second spots and billboards in each episode of the series, as well as a Home Depot micro site on Lifetimetv.com and special feature sections in Hearst's Oprah, Redbook, Country Living,
Good Housekeeping, Lifetime magazine, House Beautiful, Veranda and Country Living Gardener.