Turner Network Television unveiled details about an integrated advertising program, built around SpikeDDB's on-air TV spots for the upcoming NBA season. The first spots, which begin airing today,
feature Shaquille O'Neal, Ben Wallace, Jason Kidd and LeBron James. TNT's multimillion marketing campaign, "Let the Truth Be Told," focuses on the unscripted drama that plays out during the course of
an NBA game and season. it includes coverage on air on the Turner networks, along with spot radio and cable in 10 markets and radio promotions, Regal Cinemas and print in USA Today and 12 major market
newspapers.