Joel Ewanick’s sudden split with General Motors is likely about something more mundane than an overpriced sponsorship of a European soccer team (as some have suggested was the
cause). According to the Detroit Free Press, the “real reason” he was ousted was an “inability to maintain or increase market share under his leadership.” Sudden
changes in the marketing department, the piece notes, have become characteristic for the company since its 2009 bankruptcy.
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