Commentary
Reaching the Web Population
- by Jack Loechner , Staff Writer @mp_research, September 30, 2003
Greeting cards on the Internet only add up to less than a tenth of the mail and messaging sites' activity in the second week of September.
| Top 10 Online Special Occasions Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| U.S. Postal Service | 1,108 | 1.13 |
| Americangreetings.com | 1,052 | 1.08 |
| Ups.com | 1,038 | 1.06 |
| Yahoo! Greetings | 865 | 0.88 |
| Hallmark.com | 554 | 0.57 |
| FedEx | 536 | 0.55 |
| Evite.com | 369 | 0.38 |
| Blue Mountain | 362 | 0.37 |
| 123greetings.com | 274 | 0.28 |
| Stamps.com | 216 | 0.22 |
| Top 10 Online Telecom/Internet Services Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| AOL Instant Messenger | 30,913 | 31.6 |
| AOL Email | 20,694 | 21.15 |
| Microsoft Passport | 16,157 | 16.52 |
| Yahoo! Mail | 15,876 | 16.23 |
| MSN Hotmail | 15,587 | 15.93 |
| MSN Messenger Service | 13,409 | 13.71 |
| Yahoo! Messenger | 9,362 | 9.57 |
| EarthLink | 4,760 | 4.87 |
| Yahoo! Address Book | 3,904 | 3.99 |
| Comcast | 3,259 | 3.33 |
Source: Nielsen//NetRatings
Week ending Sep. 14, 2003
US,
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.