Users post photos, videos, audio and text to a web page that has its own URL and can be viewed by non-Tumblr users. Those with Tumblr accounts can follow posts via their dashboard, much
in the same way as a Facebook user follows a news feed of posts by friends and pages they have chosen to follow. This list, which is in no particular order, features 23 innovative ways that 12 news
outlets have found to use Tumblr.
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