The most toxic aspect of the affair was the whiff of a commercial incentive. Adams was blocked after he posted a succession of tweets heavily critical of NBC for its tape-delayed
broadcasts of the Olympics. When it was revealed that Twitter and NBC had entered into a business partnership for the Games, and that Twitter had tipped off the TV network to Adams's tweets, prompting
the complaint that would lead to his suspension, the Twittersphere turned blue with rage.
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