• HR Magazine, Wednesday, August 8, 2012 4:30 PM

The appetite among employees to engage with their superiors via social media channels is, shows the report, 'surprisingly high', but managers are failing to engage with staff in this way or look into creating in-house social media platforms, rather than intranets and newsletters. Over two-fifths (42.3%) would be happy to converse with their line manager via Facebook and a fifth would be content tweeting the head of department (20.0%) and CEO (19.4%). Nearly two-fifths (39.2%) of managers would be happy to reciprocate via channels such as Facebook.

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