Since, per Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar, the retailer has adjusted its approach to back-to-school by
increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts. Andy Stein, interim chief marketing officer at
Kmart, said the focus will be on markets like Chicago and New York, plus online. He said stores will shift the back-to-school sales periods in markets like California and Hawaii.
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