The New York Times takes a closer look at “big data,” and why it -- “as a concept, as a term and, yes, as a marketing tool” -- is having such a big year. “The Big Data story is the making of a meme,” NYT writes, explaining that the term’s success is likely due to its simplicity, along with its mystique and promise as a cure for modern information overload. As one computer scientist tells NYT: “Big Data is a tagline for a process that has the potential to transform everything.”