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How To Increase Landing Page Conversion Rates
- PPC Hero, Wednesday, August 15, 2012 1 PM
The goal to increase conversion rates remains top of mind for all marketers. Sean Quadlin delves into a case study highlighting the importance of showing how a new landing page can improve performance and conversion rates. He provides a look "behind the scenes" of an account to demonstrate a point. It all starts with trying to fix a landing page that only converts 0.22% of the time -- turning it into one, by month four, that converts 4.86% of the time.
