• Adweek, Friday, August 17, 2012 10 AM

The Mirage Hotel & Casino has tapped Los Angeles-based independent David&Goliath as AOR. The agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies. David&Goliath replaces B&P Advertising, Las Vegas. The assignment is effective immediately and new work is expected to launch in the third quarter. Measured media ad spending in 2011 was just over $2 million, per Nielsen. That amount does not include spending on the Internet or b-to-b advertising. David&Goliath, which has handled Kia for years, recently won business from NFL Media and, last week, launched its first campaign, “It’s serious fun” for the brand.

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