Companies Expect Increased Marketing And Sales Budgets In 2004
Mac McIntosh, publisher of Sales Lead Report, released the results of a survey of more than 3,900 senior marketing and
sales professionals that showed that both departments are anticipating increased budgets in 2004 compared to 2003. Some of the data included in the release showed that: 50% reported that
their Sales budget would increase somewhat 7.7% expected a significant increase 7.7% said that their Sales budget would decrease somewhat 3.8% expect a significant decrease
50% said that their Marketing budget would increase somewhat 3.8% felt the Marketing budget would increase significantly 7.7% said their Marketing budget would decrease
significantly 47% of the respondents said that they will create their 2004 budget utilizing zero sum as the starting point. 35% reported using their 2003 budget as the starting point to
determine their 2004 budget, 15.4% used a percentage of projected sales to determine their budget 3.8% used a percentage of this year's sales to determine their next year's budget
You can find out more here.